Ever since Google tweaked the Panda program so that fresh content was one of the big things that was used to determine the ranking for a website, many business owners have started to post a blog on their website. Some have found this to be a really useful tool. The blog lets them connect and discuss things with their customers, while having the added bonus of letting them create fresh content with for their blog. Other web masters haven't experienced the same success. They have a blog on their website, but it doesn't seem to be doing them any good.
The main reason a blog will sometimes fail to perform up to its expectations has to do with the fact that you don't come across as sounding genuine and authentic. As a result your blog reads like a college, physics text book.
You will be pleased to learn that you can learn how to write a blog that will show off your personality, help generate revenue, and be a lot of fun.
Yes, you do want to create blog posts that pertain to your business, the whole reason that your target market reads the blog is because they already have a genuine interest in your industry, but that doesn't mean that you have to be boring. Even though you want to keep your writing clear and concise, you shouldn't be afraid to share personal stories that pertain to the topic.
You need to make sure you do have something to say. It's okay to ramble on and on about nothing in particular when you're posting to a personal blog, but when you're writing for business purposes, you need to have a message. Creating a short, two or three sentence outline will help you stay on point, and make sure you have enough to say to warrant the creation of a blog post.
Don't try to make your writing sound formal. You're not writing a geography report, your trying to connect with people. When drafting your blog post you need to write in a light conversational tone, keeping the sentences short and not getting fancy with your vocabulary will heighten the enjoyment your readers get from each post.
You need to believe in what you're writing about. If you don't genuinely believe in what your writing, no one will take you seriously. Don't think that you can pretend, sooner or later your real emotions will seep into your words, tainting them. If this happens during a few blog posts, your readers will stop believing in you. If you don't have a real emotional response to your topic, you need to look for something else to write about, something you do feel passionate about.
SEO Solutions has devoted a great deal of time and energy into learning how they can take strong keywords and use them to create genuine and authentic website content.