People only trust a single good dealer when buying their jewelry. Because precious metals and stones are highly valued, have liquid value, and are forever assets; people will buy items only from reputed jewelers. Louisville in Kentucky is the largest city of the State. Most of Kentucky's well to do population are located in this urban sprawl, and that is where the target market for jewelry is – among people with money to spend. That is why you can trust most big jewelers in Louisville.
Before you choose a jeweler though, there are a few things you need to look into. Blindly trusting a trader of precious metals and gemstones is actually rather foolish, because cheating people is easy in this business. You will not easily be able to determine if a 'gold' piece is really silver with gold plating, or whether that platinum ring is really glazed silver! Such incidents are common among small jewelers and unestablished traders who do not have the proper references to follow up.
Any proper jeweler has to be licensed and certified to be dealing in precious metals like gold, silver, or platinum. The certifications for gemstones are a separate credential altogether. Unless they have both these certifications, never trust any jewelers. Louisville based jewelers almost always have certificates and credentials to show; but like any business, frauds and cheats do exist. This is why you should double check any jeweler properly before buying even the smallest earring or pendant.
You hard earned money should not go to waste by buying jewelry that is not worth the price you payed. They are not priced only according to the precious metals and stones used, but also for the artistic value and workmanship on the piece. Detailed designs will cost more and simple models will cost less even with the same amount of metals and stones put in them. This is another important factor to scrutinize – make sure that you visit a few jewelers before selecting a piece to get an estimate of designing costs and local prices.
Always ensure that you double check the reputation and establishment value of your chosen jewelers. Louisville based businesses in this field are among the most reputed in the State of Kentucky. In the big city game, fraudulent traders will easily be caught by cops, and the competition is intense as it is. This is why you can always trust a jewelery trader from big cities like Louisville.