Did you know that more than 80 billion envelopes are mailed every year in the US, according to official data? The name of your company or brand printed on the envelope can prove to be a powerful, yet cost effective marketing tool. Did you ever consider that this form of advertising can actually be a tool to enhance your brand image? You can leverage this by projecting yourself as an environmentally-friendly brand by opting for an eco-friendly envelope printing company.
Benefits of opting for an Eco-Friendly Envelope Printing Company
Here are the four main reasons for choosing an eco-friendly envelope printing company:
You make your contribution to the environment:
1.An eco-friendly company will use 40% biodegradable envelopes. This eases the pressure on landfill sites.
2.Paper comprises approximately 35% of solid waste. Using recycled paper for envelopes can go a long way in reducing this
3.The use of recycled paper helps reduce water usage by 55%.
4.Opting for recycled paper and green printing reduces air pollution by 74% and municipal waste by 40%, while also helping eliminate many toxic pollutants
Build your brand image:
You can build your brand image as an entity that is concerned about the environment and the community. This will boost goodwill for your company. Don’t forget to let people know that you are a “green” company. Ask the envelope printing company you choose to print a message like “made using recycled paper and eco-friendly printing methods” on your envelope.
Help drive up your sales:
Environmental sensitivity is not a passing fad. You can safely assume that many of your clients and customers will be making their decision based on whether or not your company is environmentally conscious. According to a special report by Advertising Age, around 68% of the US population gives some consideration to whether or not a company is “green” when making a buying decision. Thus, by opting for an eco-friendly envelope printing company, you can attract more people to your business.
Save on costs: A few years ago, going “green” meant incurring higher costs. That is not the case anymore! You can reduce your costs by around 14% by using eco-friendly envelopes. Recycled paper and eco-friendly ink for printing will help bring down your costs.
While you would definitely like to opt for an eco-friendly envelope printing company, you need to ensure that this is not at the cost of quality.
