When you are designing the perfect tradeshow displays, you have a variety of decisions to make. Once you choose between large displays and portable tradeshow displays, you will have to choose colors, graphics, designs and accessories. All these elements need to work together to create the most dynamic exhibit for your tradeshows. While all these factors are important, the graphics play an important role that could mean the difference between a successful show and a not so successful show.
Large Graphics
The main goal of most businesses when participating in a tradeshow is to grab the consumers’ attention. How do you do that when you are surrounded by hundreds of other vendors, each trying to do the same thing? This is where your graphics come into play. The large graphics are often reserved for the top of your display and show the identifying information of your company. The graphics chosen should be bold, easy to read and enticing.
Floor Plan Descriptions
Once you have the consumers’ attention and they are visiting your portable tradeshow displays, you will need a way to direct them to the various areas of your booth. This is typically done with graphics a little smaller than those used at the top of your display. You should include signs that direct consumers to the various areas of interest, whether you are hosting live demonstrations, seminars, giveaways or any other activities to gain the consumer’s attention.
Individual Graphics
Once your visitors are at their destination, they will need instructions, which your graphics should also play a role in. While you will have manpower at the booth, it is not always possible to give the attention of a live person to every consumer. You should include detailed graphics on your display that give directions about displays that are self-driven by consumers or if they are welcome to take literature or any other important directions.
The graphics of your portable tradeshow displays play a major role in your success at various tradeshows. Pay close attention to the graphics you use and ask the company designing your exhibit for their opinion about what would work best for your company. They have the experience and knowledge that are necessary to create displays that are successful in your industry, including the appropriate graphics, colors and designs to capture the attention of the participants at your tradeshows.
