Are you entering the world of trade shows for the first time, or a veteran of the trade show floor but unhappy with results? In either case you’re probably wondering about your trade show booth or display. In the past, this type of marketing was fairly standardized, with same-sized booths draped with cloth and pinned with your company logo. Now you have to compete in a world of three-dimensional displays and flashy lighting. It makes sense to consider finding a professional supplier of trade show booths to get the most from your advertising budget.
Many of these companies offer a bewildering range of choices. It’s good to know you can test out the waters by using a trade show booth rental. Depending on the company, you may be able to preview how well certain trade booth designs work by using a different rental option for each show.
Once you make a choice, consider whether a standard design will work, or if you want the extra edge of a customized display. If a standard design looks more affordable, look for companies that carry the widest range of styles and sizes. With a truly large selection, a "standard" option can offer many of the same benefits as a custom design. Find out if the design you choose will accommodate any accessories you want to add at a later date.
If you want a custom job, choose a company with deep experience in the design field. Many firms have online galleries to spark your creativity and let you select from a number of options. Some offer views of custom work done for their satisfied customers. All of them should offer one-on-one help from their design professionals.
It’s important to maximize your investment in a trade show booth. Certain companies offer advice and support to make your trade show a success. Look for information on trade show planning and tips about current trends in trade show marketing. Find out if a company offers statistics on the relative return on investment for certain design styles. A trade show booth and display company can be your ally in the fast-changing world of the trade show. Pick a company with expertise and a customer-centered attitude, and you’ll be happy with your decision.
