The current crop of youngsters born between 1977 and 1990 (otherwise known as millennials or generation Y) can hardly remember life without the internet and tech gadgets. They talk big and dream big, but because of their age marketers are easily tempted to brush them aside or do a minimalist attempt at engaging them.
That would however be a big mistake for your business. They are about 86 million millennials in the United States. Their purchasing power is increasing by the day and they do want to spend, but on the right things. Millennial marketing may require that you learn a few of the following tips:
Be honest about what you are offering
This group of youngsters has access to information and they are not afraid to use it. If your ad gives lofty promises of what the consumer stands to gain and they feel that you got a bit carried away, they can easily go online to search reviews, voice a complaint, or write an inquiry. Lots of search engines will give lots of results and if they realize that they are being duped their dissatisfaction will easily translate into bad publicity for your brand and company.
Useful information
The internet gives lots of information and millennials prefer information that they can utilize. Ads should be informative, as well as entertaining. Take time to check your content because these are highly intelligent individuals who look for more in everything.
Make it good
The quality of your work has to stand out. What haven’t they seen yet? Even if it is something that has been done before, tweaking it in a positive way can attract their attention. This is very important, especially if you want the ad to go viral. Sharing quality work ranks very highly, because it represents their taste.
There is a lot of competition in every industry. Young people use the internet to research product reviews or the brand’s rating before purchasing a product or service. They will probably check out what your competitors’ are offering, in addition to your company, to compare products and services. If they find a better deal with your competitor, they will share this information with others. This could lead to your company’s own downward spiral.
Millennial marketing requires proper strategy and not generalization. Get to know these young people as they are a force to be reckoned with. You can tap into this huge consumer base and rake in the profits, just by taking the time to understand them.
Marketing works differently for every set of consumers and young people require their own strategies. At there is a wealth of information about how to effectively reach this demographic.
