A pool cleaning business can be a very profitable venture, but getting started on the right foot is crucial. You need to be able to create an effective business strategy so that you are not struggling right out of the gate. Things like location, the right employees and the proper equipment are issues you need to tackle before you start your business.
Choose a Great Location
You need to choose an area where a good percentage of residents own a swimming pool. If people do not have pools, you will not have business. Think about the climate in your area as well, because if you live in an area with all four seasons, you need to plan for not working all 12 months out of the year. If you do live in an area like this, you might consider starting a combination business and do something like snow plowing in the winter so that you have business all year long.
Know the Location of Your Prospective Customers
Get out in your community and start interacting with prospective customers. Find out where you may be able to meet local pool owners and start building a rapport with them. People are more likely to hire a company when they feel like they are trustworthy and honest with their customers and in their work.
Start Advertising Locally
You need your community to know who you are and how to contact you. Advertise in the local newspapers and on any websites that are local to your town or city, such as the local Chamber of Commerce website. If your town or city has social media pages, ask the owners how you can advertise on those. The “old school” method of putting flyers in the supermarket can also be effective and get your company name out there.
Start Networking in Your Community
When it comes to business, it is true that “you are who you know” and knowing the right people can translate to success. Go out into your community and introduce yourself to community leaders and real estate professionals. This will help you to build your brand via word of mouth advertising. For example, when a real estate agent sells a home, they can hand out your business card to the homeowners as a recommendation for a good pool cleaning service.
As long as you have everything in order before you start your business, your chance of succeeding will be high. This can take a little time and it is important to not rush through this process. Getting things started right, but a little later than you wanted, will pay off in the long run.
