A trade show exhibit display can serve as a direct and memorable reflection of your company image and values. Well organized trade show exhibit booths can help you increase your sale leads and let people know more about your company’s level of product quality, professionalism and customer service. Building a state of the art display booth takes both creativity and organization, and the use of lighting, catch phrases and graphics is essential to making your trade show display stand out.
Retractable banner stands are very common in many trade shows and conventions, as they allow companies to set up a graphical display of their products and to include messages for visitors to see without spending much. Lights above the banner can be added to attract more attention to the display while literature racks can be strategically placed beside the display so as to hold marketing brochures. If you have a lot of giveaways at a trade show that you want to distribute quickly, you should go for a table top display that allows you to display various products and pieces of literature on offer to passing visitors. In times when your trade show display budget is tight, you can consider going for a lightweight, yet highly effective display method such as the pull-up display. By acting like a window shade that opens in reverse, the pull-up display can be easily customized to assent different trade show exhibit booths.
Your trade show display graphics are probably your strongest marketing tool, so more money and effort should be directed towards making them as powerful and attractive as possible. Lighting, bold and clear images and catchy phrases should all be combined to create a memorable display that will draw more people to your booth, giving you the opportunity to interact with them further and let them know what you are selling. The best way to ensure that your booth stands out on a crowded tradeshow floor is to customize your exhibits and to make your images and messages clear and memorable. Unique trade show exhibit booths increase your brand perception among customers, increasing your customer base.
