Getting sales is one of the hardest things to do with the stiff competition that is in the marketplace. Going one step beyond to best your competition is essential if you want to break the mold of being ordinary to being great. Creating long-term relationships that will last is the way to earn customer loyalty, while increasing sales to ultimately drive profits. Simply shouting out to your customers through text messages or other impersonal venues will not get the job done. You must go outside of the scope of normal, to give them the message that you want to build a long-standing relationship, and that you really do care about their business.
Customers must feel some sort of connection with you if you hope to get their business on a long-term basis. The only way to establish a connection is to talk to them! If they feel like more than just a number on your sales quota sheet, then they will be much more likely to try out your products and services. Don’t be chintzy where the sales pitch is concerned! To create deep relationships that drive loyalty and profits you will have to put a little elbow grease into it. Getting out there and pitching your products of services in person is the way to make a deep rooted connection that will last.
Getting long-term customers is only half the battle. They won’t remain long-term unless you take the time and effort to cater to their needs. Always responding to their messages, taking their phone calls, and caring for their needs continually is what it will take to keep them a happy and long-term customer. Relationships take time to prosper, and they must be nurtured! Do not be caught in the trap of selling through nothing but social media, the web, and other means of electronic communication if you truly want your customers to see how you are different from others. They will appreciate the effort that you make, and not only will they be a long-term customer as a result of your hard work, they will refers others that they know to you. This is a great way to build leads.
Doug Dvorak is a sales presenter that gives motivational speeches to help others learn how to increase sales. View his website The-Sales-Coach.biz for further information.
