Even the biggest skeptics have acknowledged the power of social network marketing. Nearly 77 percent of B2C companies have acquired customers through Facebook, Hubspot statistics show. Almost 75 percent of businesses confirm that Facebook is critical for their marketing.
Building social influence is an increasingly challenging task because more and more companies are becoming aware of its importance. Working with a reputable internet marketing agency will help for the selection of the best techniques and the approach that will result in efficient lead generation.
What are Influencers doing?
Being a bit of a stalker can be one of the keys to building your social media influence. See what other companies are doing and how their internet marketing agency approaches the task.
Take note of the content types, the sources of information, the frequency of new posts and the manner in which influencers interact with their audience. You don’t have to replicate their campaign, use the information to get a feel of what the audience likes and how to win these people over.
Content Originality
No matter how great your planning is, the strategy will be inefficient if it doesn’t focus on content originality and quality.
The audience of today is incredibly picky. People will give you just a couple of seconds before moving on to something else, another page or another source of information. Keep this in mind when writing your own content and when selecting pieces for social sharing.
Catchy headlines, relevance and a completely different point of view can be used to engage the audience. Give these people something that they haven’t seen, something useful or something that will provoke an emotional response. Having your audience indifferent is one of the worst developments.
Interactions with the Audience
Embrace the positive feedback and pay attention to the negative comments. These could contain a ton of useful information.
Come up with guidelines for the interaction with your social media followers. Do your best to respond in a prompt and polite manner. Moderate your pages to create a safe and enjoyable discussion environment.
View every question and every criticism as a PR opportunity. Addressing the concerns and compensating unhappy customers can easily turn these people into loyal fans.
Result Analysis
The best internet marketing agency professional will tell you that social media marketing is tremendously exciting because of the vital engagement data that you get access to.
Use this data to assess the effectiveness of your campaign. Which posts seem to generate the most interest? How are people reacting to the topics? Is the audience corresponding to the demographic profile you have in mind? This information can help you modify the campaign to boost its effectiveness and the overall ROI.
Building social influence is a strategic, long-term process. Keep your main goals in mind and be very specific about the target audience. Reaching the right people and delivering the correct message will establish your reputation and help you make the most of such marketing channels.
