There is an overwhelming variety of marketing options for companies today. If you operate a business with a local customer base, custom t-shirts are the perfect marketing solution. What is a truly valuable marketing investment? The tried and true way to build your company image within your community is through walking billboards, people who are interacting with potential customers all day. People are inundated with pop-up internet ads, email advertisements and obnoxious radio commercials. Why not choose a marketing option that isn’t irritating and shows local support? Today industrial screen printers and embroidery machines make custom t-shirts at prices that are very affordable. You have many options for fashionable choices and incredible graphic design.
How to Choose Your Color
Perhaps you are at a loss when it comes to aesthetics and don’t know where to begin when choosing a shirt that will actually present your company well. Try not to choose obnoxious colors because people won’t wear them as often. Choose a professional but timeless color and think about a color that will match with most things such as grey, black, or tan.
How to Choose Your Graphics
Most likely you already have a company logo. Think about how the logo will appear if it is small versus large. Do you have a lot of details that will be lost if you shrink the logo for a pocket size print or will the letters be lost? Make sure to use only high resolution logos as the image of your company is being reflected by the quality of your design.
Start with your company’s mission. What service do you provide to your community? What is unique about your company? What is the passion behind your company? This brainstorming can help you come up with inspiration for your shirts as well.
Think outside the box. Many companies are being innovative with their marketing and finding catchy and witty slogans. If you place your graphic in an unassuming location, it reflects the company’s dexterity and forward thinking mentality.
How to Choose Your Fabric Design
Women usually prefer longer torso tops with a more form fitting cut. If you want to stay with the trends for men, also choose a cut that is form fitting. Baggy t-shirts are not in style and the more trendy cuts are following the sharp and clean cut hipster look. If you choose a boring cut, it won’t inspire your customers or catch their attention. Marketing is an art and you can use it to your benefit. It’s always nice to be considerate to the people you are getting the shirts for and ask them their size preference (also they are more likely to wear it).
Think About Durability
When it comes to fabric quality, consider what you are using the shirts for. If it is a one-time event, maybe the shirts don’t need to be that high quality. For sports teams, if the shirts will only be used for a season, you may not need to go for embroidered organic cotton shirts. However, if you are buying a uniform that will be worn and washed frequently, you will want to purchase a comfortable fabric that the employees enjoy wearing and choose a fabric with strong seam stitching that won’t unravel within a few washes.
Seasonal Options
Don’t limit yourself to just custom t-shirts, there are many great clothing articles that will keep your company visible even as the seasons change. Consider hoodies, tank tops and long-sleeve shirts.
If you feel like you want to give your business a boost, and you have a local customer base, why not try selling low cost t-shirts or giving them away? For companies that rely on word-of-mouth referrals and work mostly within a local community customer base, t-shirts are a viable and low cost marketing choice.
