There are people who will say that “somebody should be a salesperson; they were born to it and have the gift of the gab”. This may be true occasionally but it is far from the full story behind the more successful sales people. Maybe they did not go to Chicago For Sales Training but the odds are that they have received quite a lot of sales training over the years.
It Is Not About Talking For The Sake Of Talking
Another thing that is often said about those born with the gift of the gab is that they are over fond of the sound of their own voice and show little interest in what others are saying. Don’t forget that a truer meaning of gab is “idle talk”. Bad listeners who are talking too much are not so likely to sell something to the people in front of them.
But, It Takes More Than Being A Good Listener
To be effective, Chicago Sales Training is no different from that given elsewhere. The wannabe salesperson needs to know how best to conduct their selling and then maximize the knowledge they have learnt. Some of the very basics include: –
1. be knowledgeable about what you are selling so that you can talk about it sensibly and convincingly. This also includes knowing how and where customers use your particular product.
2. Know how to encourage potential customers to tell you what it is that particularly interests them. For this, you will need to learn the difference between open and closed questions and how you must listen closely to the answers given.
3. Then, you can combine the answers with your product knowledge to demonstrate to the prospect the benefits of buying from you. This is often referred to as "Features + Advantages = Benefits selling.
4. Knowing how to close the deal.
There is more to it than this but your Chicago Sales Training will give you the methodology to apply the last 3 basics and build on them as you gain additional experience. Note – step 1 above will be down to your own personal study.
How To Enroll?
Now, here’s the thing, often you cannot. There are some online tutorials and you can buy and read motivational books but, more often than not, it is the company that you work for that makes the decisions as to when and how much Chicago Sales Training you are going to receive. Fortunately, knowledgeable management recognise the benefits that training brings to any enterprise and should be presenting you with many opportunities to increase your skills and help the company at the same time.
Company management requiring Chicago Sales Training should check out the local services offered by The Sales Coaching Institute in Chicago. They can provide engaging workshops that are tailored to the individual needs of your company and its sales force.
