An increasing number of merchants in both wholesale and retail business have found that presenting their products at trade shows yields positive results. It gives them not only a way to reach those who will place orders and sell their goods, but let’s them check out the competition. However, they have found that their booth or area should be as distinctive as possible. This means that graphics with their logo and branding should be prominently displayed on exposition stands. These exposition stands should be both durable and easy to set up as needed. Depending upon how often you need to use them, they can be either purchased or rented from the large selection available at Exhibit Options. This company not only features various sizes of stands, but has a full assortment of trade show and display equipment.
First you should start with a banner that can be seen from a distance. For purposes of corporate branding, you might want to make sure it contains wording or graphics printed in your company colors. This way loyal customers will automatically remember who you are and make their way to your exhibit. If your venue allows, try to have outdoor graphic banners displayed where your clients and customers can see them before entering the building. This let’s them know that you are there and can propel them a visit to see your company display a top priority.
Inside your trade hall there are always areas that are more advantageous than others. Certainly being in the center of the room has its rewards, including the ability to have a 360 degree display in the round. If you would rather be in a corner, use that space wisely with panels and audio visual elements that will bring in new visitors to take part in the excitement. Whatever your location, modular exhibits are easy to work with and can be moved as traffic patterns change during the day. Using portable banner stands and displays made with tension fabrics let you travel freely with trade shows that change location. With the advantage of complete portability you can make even the smallest display space work for you.
