Search engine optimization involves more than just adding specific keywords to your content. Page loading speeds, mobile responsiveness, and the overall user experience of your site all influence your SEO standings.
If you want to climb higher in search engine rankings, take a moment to learn how to boost SEO and user experience with web development in South Bend, IN.
Use a Mobile Responsive Design
Having a mobile-responsive website is important for both SEO purposes and user experience (UX). Most people use mobile devices to search for nearby businesses and services or to learn more about products. If your website fails to load correctly on a smartphone or tablet, you’ll miss out on web traffic.
Optimize Page Loading Speeds
Slow-loading websites frustrate users and can lead to higher bounce rates. These factors lower your SEO score. With professional web development in South Bend, IN, you can optimize the speed of your site and achieve higher SEO rankings.
A web development company in South Bend, IN, may use a variety of methods to improve the loading speeds of your site. Common methods include optimizing code, compressing images, and using a content delivery network (CDN).
Implement Schema Markup
Schema markup helps search engines know more about your web pages, business, products, and services. You can include structured data with helpful details that may appear in rich snippets in search results. Along with helping your SEO rankings, schema markup can help users find the information they want, which can improve their satisfaction with your site.
In the end, web development should follow good SEO practices, which can also lead to a better user experience.