Trade shows are an excellent way to showcase your company’s products and services. Almost every industry has some form of trade show or exhibition in which companies from specific industries can demonstrate their products or services, unveil new prototypes or research industry trends for market analysis. Networking with other professionals in the industry and competitive research are just a few of the additional benefits of participating in trade shows. One of the biggest benefits of trade show participation is the additional growth to your company by attracting new clients. In order to do so, your booth has to stand to out and make an excellent first impression.
In a sea of competing businesses, all clamoring for the attention of potential clients, having a distinctive and memorable pop up trade show booth can give your company a competitive edge. Pop up trade show booths are stand alone display booths that are highly versatile. A pop up display can also be used in conjunction with a larger, more elaborate display booth. Pop up booths are easy to transport, light weight and can be set up in a short amount of time. High quality graphics and designs can create an eye catching display that will draw curious crowds. Along with interesting graphics, some pop up booths can be designed with optional stands or wall mounts for LCD monitors.
Once your impressive pop up trade show booth has brought potential clients to you, it is important to not let your display be the only interesting aspect of your booth. Whether it is a product or a service, use visual aids to help convey the positive benefits of your using your company. Be assertive without being aggressive when talking to people in your booth. Give them time to explore your booth and then follow up with offering to answer any questions they may have. Engaging potential clients in conversations or contests can make your company even more memorable. Along with positive first impressions and providing potential clients with information, remember to promote the trade show on your company’s social media page or website a few weeks before the event. Promoting the event not informs your existing clients but attract new ones as well. By using a beautifully designed pop up display and providing memorable experiences with potential clients, trade shows can greatly increase a company’s exposure and customer base.
