As a business owner, marketing professional, manager or a sales rep you probably attend many different trade shows, fairs and exhibits each and every year. Take a minute, close your eyes, and think back over the last few shows you have attended. Think about over the exhibits and try to remember what custom trade show displays really stood out for you at the events.
If you are like most people you will remember the custom trade show displays that gave you a unique experience. This may include an interactive type of experience, the use of audio, video or technology, or the actual images and colors used in the display that just stuck in your mind.
What custom trade show displays say to attendees at a trade fair or show really have a big impact on how success that trade show as to the business. If you are not seeing the boost in your business after a trade show event, it may be that your old display just isn’t doing its job.
Make It Modern
Most new custom trade show displays are going to incorporate the latest in technology. This can include having flat screen monitors or computers to give visitors to your display a quick, professional presentation on your product or service. People are much more likely to watch a short YouTube type of professional presentation than they are to want to talk directly to a sales rep as soon as they step in the display.
Make It Comfortable
Custom trade show displays can be designed with a variety of different layouts and floor plans. This will provide a natural flow to the traffic in the display that prevent congestion and crowding and also allows you to interact with the visitors without dashing madly from area to area in the display.
Another way to make your display comfortable is include chairs, tables and counters where people can relax, talk and learn more about the items you are there to promote.
If you aren’t happy with your current exhibit, you may want to consider looking at some of the new styles of custom trade show displays. These will appeal to a wide range of people and will increase the traffic to your display at your very next show.
We are here to discuss options for your new custom trade show displays. Visit us online at Website Domain to see how we can help you to make your mark.
