How do you get attention at trade shows? It’s not always easy when you are in a large place with a lot of others competing for attention. Here are some things to keep in mind as you set up your trade show exhibit display.
Display Size:
There are trade show exhibit displays available in a variety of sizes that range from 8 x 10, 10 x 10, 10 x 20, 20 x 20, for example. You’ll find displays with fabric panels, you’ll find hybrid options with single and double sided displays, you’ll find pop-up trade show exhibit displays, hanging signs, banner stands, and more. You’ll see impressive options in a variety of sizes. You’ll have to determine how much space you have and how much you want to invest.
Branding:
The right visuals can make a big impact and make a memorable impression. Get help with trade show exhibit branding material. Logos and other visuals can not only draw people to your display but can help you be remembered after the trade show is over, too.
Know Your Venue
External displays will have different needs than an internal trade show and this will impact your ability to make an impact. Will you have decent lighting? Will you do a presentation that requires audio or visual equipment? Maybe you’ll need a pop up tent. Perhaps you’ll choose different banner fabrics. Portable flooring and other considerations may be needed. Knowing about your venue can help you ensure that your trade show exhibit displays everything the way you want it to.
Take Aways
Will you provide literature racks filled with brochures? Do you want to give visitors something to take away so that they can remember you? Investing in great trade show exhibit displays, buying business cards, promotional swag, and other efforts can add up in cost but could pay huge dividends. Consider doing something to get your target customer to do something once they leave the venue, such as signing up for a contest with a newsletter opt-in or something similar.
Competitive Analysis
Whether you have some trade show supplies or are building up your supply it’s also good to look around at what others are doing. Your first several tradeshows can be a huge learning experience. And if you’re pragmatic you’ll walk around and check out all other tables / booths regardless of how many shows you’ve done so that you can ensure you continually refine your trade show skills.
