According to the US Bureau of Labor Statistics, marketing comprises of 20 percent of all jobs that are created in an economy. These figures can go as high as 35 percent and grow at an annualized rate of 50 percent, if all new entrants learn the basics of marketing through a marketing education curriculum.
Things to Look for in Marketing Education Curriculum
If selecting a marketing education curriculum, one should look for the following features. The presence of these features makes the curriculum more useful to the industry as well as the students.
* Clarification of the myths: More often than not, most students who want to take up marketing as a career are blinded by the myths and misconceptions. People believe marketing to be a very glamorous and high paying job but the ground realities are different. Thus, one should look for a marketing education curriculum that enlightens the students about the expectation that industry has from new entrants. It should also teach them that marketing is not only about advertising and promotion.
* Relation with sales: It is has been observed that students who a have exposure to and knowledge of sales are able to relate to marketing concepts in a better way. Having said that, experts also agree that marketing is the next step after sales. Thus, it is advised that a marketing education curriculum should first teach the students all about sales. It would be highly beneficial for the students if the curriculum encourages hands-on learning. Formal education should encourage students to take up sales before they move to hardcore marketing.
* Importance of customer support: Students also need to be educated about the importance of customer support to all those who aspire to make a career in marketing. While most marketers give importance to getting new customers, not many care about the after sales support. Marketing education curriculum should discuss this area of marketing in detail and encourage students to take up customer relationship management as their specialization. This way, students will act as the liaison between the company and its customers.
* Retention policies: Marketing also teaches us that it takes large amounts of money to gain new customers. Although it is an above the line activity, it costs a fortune to get customers. On the other hand, it only costs 20 percent of the same amount to retain old customers. Businesses that have made it to the Fortune 500 list, know that most of their business comes from existing customers. In the light of the above facts, customer retention as an area of study becomes an integral part of every marketing education curriculum.
To study and make your career in the field of marketing, use the marketing education curriculum prepared by www.cevmultimedia.com. There offerings are one of the best in the industry, prepared by a team with more than 27 years’ experience in the field.