Small Louisville businesses need to be found online if they are to grow and stay in business. To do this, Google needs to know where you are and what you offer. This means you won’t show up on as many of Google’s SERPs (Search Engine Results Pages), but you will show up when people search locally in Louisville.
Most companies don’t understand local search engine optimization because they don’t know where to start. There are some specific strategies available for local SEO that you need to understand before you can create a strategy that will work for your business.
Local Pages
There are three major search engines out there, including Bing, Yahoo and, of course, Google. You should set up a local business page with all three of these engines by filling out your business information. This can include phone number, location, website, hours and whatever else you think potential customers should know.
Proper Categorizing
To optimize those local pages, you will want to upload good photos of your business in action and all other details that you think are pertinent. Thinking as a customer may help and then you can determine what you, as a customer, would want to know.
Categorizing is the next step and is one of the most important for local SEO searches. Most search engines won’t display your business if it isn’t categorized or if it is mis-categorized. Therefore, you will want to put your business into as many categories as it should be in, but pay close attention to the category options.
Accuracy
Search engine optimization must be accurate and to the point. Before even considering creating content that is relevant, your information must be accurate throughout all the local listings. In many cases, you will find that your business is actually listed by someone else, which is not a problem. You must simply provide a citation to the search engine and claim the listing as yours.
In some cases, another business is listed with the same location, phone number and name. If this happens, it may be a previous listing that you forgot about which would cause problems with your new listing.
Once you know you will require a citation, you will need to verify through email, phone or traditional mail that you are actually the owner of the business. This may seem like a lot of work, but it is worth having local search engine optimization.
Local search engine optimization in Louisville is a strategy that must be done for you to get noticed. For help, consider.
